
Throwing Rocks at the Google Bus
How Growth Became the Enemy of Prosperity
Douglas Rushkoff(Author)
Portfolio Penguin (Publisher)
Published on 3. March 2016
Book
Paperback/Softback
288 pages
978-0-241-00441-8 (ISBN)
Description
Why doesn't the explosive growth of companies such as Facebook and Uber deliver more prosperity for everyone? How could things be different?
In San Francisco in 2013 activists protesting against the gentrification of their city smashed the windows of a bus carrying Google employees to work. But these protests weren't just a question of the activists versus the Googlers, or even the 99 per cent versus the 1 per cent. Rather they were symptomatic of the true conflict of our age, between humanity as a whole and a digital economy in which boundless growth is valued above all else.
In this groundbreaking book, Douglas Rushkoff - named one of the world's ten most influential thinkers by MIT - lays out a ground plan for a different economic and social future. Ranging from big data to the rise of robots, from the gig economy to the collapse of the eurozone, Rushkoff shows how we can combine the best of human nature with the best of modern technology to achieve a state of sustainable, distributed wealth.
It's time the economy finally worked for the human beings it's supposed to serve.
'Douglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read'
WALTER ISAACSON, president and CEO, The Aspen Institute, and author of Steve Jobs and The Innovators
'If you don't know Rushkoff, you're not serious about figuring out what's going to happen next'
SETH GODIN, author of Purple Cow and Tribes
In San Francisco in 2013 activists protesting against the gentrification of their city smashed the windows of a bus carrying Google employees to work. But these protests weren't just a question of the activists versus the Googlers, or even the 99 per cent versus the 1 per cent. Rather they were symptomatic of the true conflict of our age, between humanity as a whole and a digital economy in which boundless growth is valued above all else.
In this groundbreaking book, Douglas Rushkoff - named one of the world's ten most influential thinkers by MIT - lays out a ground plan for a different economic and social future. Ranging from big data to the rise of robots, from the gig economy to the collapse of the eurozone, Rushkoff shows how we can combine the best of human nature with the best of modern technology to achieve a state of sustainable, distributed wealth.
It's time the economy finally worked for the human beings it's supposed to serve.
'Douglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read'
WALTER ISAACSON, president and CEO, The Aspen Institute, and author of Steve Jobs and The Innovators
'If you don't know Rushkoff, you're not serious about figuring out what's going to happen next'
SETH GODIN, author of Purple Cow and Tribes
Reviews / Votes
Douglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read * Walter Isaacson * If you don't know Rushkoff, you're not serious about figuring out what's going to happen next * Seth Godin *More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Penguin Books Ltd
Product notice
Paperback (UK-trade)
Dimensions
Height: 234 mm
Width: 153 mm
Thickness: 18 mm
Weight
485 gr
ISBN-13
978-0-241-00441-8 (9780241004418)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
03/2016
1st Edition
Penguin Books Ltd
€14.99
Available for download
Person
Douglas Rushkoff is the author of many bestselling books on media, technology and culture, including Present Shock, Program or Be Programmed and Media Virus. He is Professor of Media Theory and Digital Economics at CUNY/Queens. He wrote the graphic novels Testament and A.D.D., and made the television documentaries Generation Like, Merchants of Cool, The Persuaders, and Digital Nation. He lives in New York, and lectures about media, society and economics around the world.