Good Strategy/Bad Strategy
The difference and why it matters
Book
Paperback/Softback
336 pages
978-1-78125-618-3 (ISBN)
More details
Edition
Export/Airside
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-A)
Dimensions
Height: 178 mm
Width: 111 mm
ISBN-13
978-1-78125-618-3 (9781781256183)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.