Marketing: Student Study Guide
8th Edition
Published on 8. April 2005
Book
Paperback/Softback
978-0-07-282891-7 (ISBN)
Description
The study guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The study guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
More details
Edition
8th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 269 mm
Width: 218 mm
Thickness: 26 mm
Weight
1204 gr
ISBN-13
978-0-07-282891-7 (9780072828917)
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Schweitzer Classification