Dataclysm
What Our Online Lives Tell Us About Our Offline Selves
Published on 7. April 2016
Book
Paperback/Softback
304 pages
978-0-00-749443-9 (ISBN)
Description
An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are - and how this deluge of data will transform the science of human behaviour.
Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In 'Dataclysm', Christian Rudder, founder of one of the world's biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.
Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.
Outrageous and illuminating, 'Dataclysm', is a portrait of our essential selves - dark, absurd, occasionally noble - and a first look at a revolution in the making.
Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In 'Dataclysm', Christian Rudder, founder of one of the world's biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.
Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.
Outrageous and illuminating, 'Dataclysm', is a portrait of our essential selves - dark, absurd, occasionally noble - and a first look at a revolution in the making.
Reviews / Votes
'The best book that I've read on data in years, perhaps ever. If you want to understand how data is affecting the present and what it portends for the future, buy it now' Huffington Post'A fun, visual book - and a necessary one at that' Max Wallis, Independent, Books of the Year
'Fascinating, funny, and occasionally howl-inducing ... [Rudder] is a quant with soul, and we're lucky to have him' Elle
'Most data-hyping books are vapour and slogans. This one has the real stuff: actual data and actual analysis taking place on the page. That's something to be praised, loudly and at length. Praiseworthy, too, is Rudder's writing, which is consistently zingy and mercifully free of Silicon Valley business gabble' Washington Post
'Dataclysm is a well-written and funny look at what the numbers reveal about human behavior in the age of social media. It's both profound and a bit disturbing, because, sad to say, we're generally not the kind of people we like to think - or say - we are' Salon
'There's another side of Big Data you haven't seen ... It's the big data that rears its ugly head and tells us what we don't want to know. And that, as Christian Rudder demonstrates in his new book, Dataclysm, is perhaps an equally worthwhile pursuit. Before we heighten the human experience, we should understand it first' TIME
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Product notice
Unsewn / adhesive bound
Paperback (UK-B)
Dimensions
Height: 195 mm
Width: 128 mm
Thickness: 25 mm
Weight
236 gr
ISBN-13
978-0-00-749443-9 (9780007494439)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2014
Fourth Estate Ltd
€7.80
Available for download
Person
Christian Rudder is co-founder of OkCupid and now serves as chief data analyst and author of the popular blog OkTrends. He graduated from Harvard in 1998 with degrees in English and math, and served as creative director for SparkNotes. His work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter.