Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods
1st Edition
Published on 2. November 2012
Book
Paperback/Softback
256 pages
978-0-415-65200-1 (ISBN)
Description
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Postgraduate and Professional
Illustrations
22 s/w Zeichnungen
22 Line drawings, black and white
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 14 mm
Weight
398 gr
ISBN-13
978-0-415-65200-1 (9780415652001)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Susanne Royer
Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods
E-Book
04/2013
Routledge
€64.49
Available for download
Susanne Royer
Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods
E-Book
04/2013
Routledge
€64.49
Available for download
Susanne Royer
Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods
Book
05/2005
1st Edition
Routledge
€292.60
Shipment within 15-20 days
Person
Susanne Royer
Content
1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography