Entrepreneurship
(includes CD)
2nd Edition
Published on 3. November 2011
Book
Mixed media product
616 pages
978-0-19-807263-8 (ISBN)
Description
The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operational aspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters.
Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur.
The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.
Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur.
The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New Delhi
India
Target group
College/higher education
Professional and scholarly
All management courses.
Edition type
Revised edition
Illustrations
Over 40 line diagrams and illustrations
Dimensions
Height: 240 mm
Width: 185 mm
Thickness: 28 mm
Weight
894 gr
ISBN-13
978-0-19-807263-8 (9780198072638)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dr Rajeev Roy is Associate Professor, Xavier Institute of Management, Bhubaneshwar, and teaches marketing and Entrepreneurship. An Alumnus of Indian Institute of Management (IIM) Ahmedabad and PhD (Marketing) from Utkal University, he is visiting faculty in several reputed institutions on Indian and abroad.
Content
SECTION I - FOUNDATIONS ; 1. Understanding Entrepreneurship ; 2. Growth of a Business Idea ; 3. Intellectual Property ; 4. Family Business ; 5. Doing Business in India ; 6. Entrepreneurial Support ; SECTION II - MOBILIZING RESOURCES ; 7. Buying a Business ; 8. Entrepreneurial Finance ; 9. Business models ; 10. Making a Business Plan ; SECTION III - OPERATIONS AND MANAGEMENT ; 11. Managing Operations ; 12. Human Resource Management ; 13. Entrepreneurial Marketing ; 14. New Product Development ; 15. E-Business ; 16. Networking ; 17. Project Management ; SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY ; 18. Growth ; 19. Exit Strategies ; 20. Social Responsibility ; 21. The Social Entrepreneur ; CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)