The Easy Step by Step Guide to Building a Positive Media Profile
How to Raise the Profile of Your Organisation Through the Media
Published on 30. March 2001
Book
Paperback/Softback
109 pages
978-0-9539856-2-3 (ISBN)
Description
This guide provides a discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release; how to conduct a radio or TV interview; how to build and maintain good relations with the media; and how to handle a media crisis.
More details
Series
Language
English
Place of publication
Hampshire
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 217 mm
Width: 136 mm
Weight
176 gr
ISBN-13
978-0-9539856-2-3 (9780953985623)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Pauline Rowson is a qualified marketing professional. She has worked in marketing and PR for over 20 years. She is a freelance writer and conference speaker.
Content
Introduction; How to use this guide; What you will learn from this guide; Chapter 1; The problems and benefits of building a positive media profile; The difference between editorial and advertising; Defining your publics; Different types of media; Researching the media list; Obtaining a media pack; Building a media list; In summary; Chapter 2; Understanding what makes the news; So what is news?; News stories; Some typical news stories; Checklist for news stories; In summary; Chapter 3; Photo stories; What makes a good photograph?; Using a professional photographer; Choosing a professional photographer; Doing it yourself; Quality and colour; Press photographers; In summary; Chapter 4; Understanding the media; Understanding editorial style; Getting onto television and radio; Rules for good media relations; Press conference; Getting the media to cover your event; In summary; Chapter 5; Writing the news release; Constructing the news release; The news release - step by step; News release layout guide; Embargoes; Angles; In summary; Chapter 6; The radio interview; 'Down the line' interview; Find your voice; Timing; The radio studio; The remote studio; Points to remember for good radio; Interviewing; In summary; Chapter 7; The television interview; 'As for live'; Pre-recorded interviews; The television studio; On location; What to wear on television; What those mannerisms; In summary; Chapter 8; Writing and placing articles; Getting a commission; Other ways of being commissioned; Getting paid; Article writing; In summary; Chapter 9; Handling a media crisis; Reacting to a bad news story; Step one - be prepared; Step two - fact finding; Step three - keep in touch with the media; Step four - internal communications; Step five - monitor all media coverage; Step six - follow up; In summary; Chapter 10; In-house versus PR consultancy; Advantages of in-house PR; Disadvantages of in-house PR; Advantages of the PR consultancy; Disadvantages of the PR consultancy; And finally; Other Easy Step by Step Guides