Digital Branding
How to Successfully Build and Measure a Brand Online
4th Edition
Published on 3. January 2025
Book
Paperback/Softback
248 pages
978-1-3986-1842-8 (ISBN)
Description
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.
Tailored for marketers and brand strategists,
Digital Branding
is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.
This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.
Reviews / Votes
"Worth of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Director of Marketing and Communications, Imperial College Business School * "The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host, Digital Marketing Podcast *More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
College/higher education
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 13 mm
Weight
371 gr
ISBN-13
978-1-3986-1842-8 (9781398618428)
Schweitzer Classification
Other editions
Additional editions
Book
01/2025
4th Edition
Kogan Page Ltd
€108.00
Available immediately
Previous edition
Daniel Rowles
Digital Branding
A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Book
01/2022
3rd Edition
Kogan Page Ltd
€50.94
Article exhausted; check for reprint
Person
Author
Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Digital Branding, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page
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Content
- Section - 00: Introduction;
- Section - SECTION ONE: Digital branding in perspective;
- Section - 01: What digital branding really means;
- Section - 02: Focusing on value;
- Section - 03: Considering the user journey;
- Section - 04: Objectives and authenticity;
- Section - SECTION TWO: The digital toolkit;
- Section - 05: Social media;
- Section - 06: Search;
- Section - 07: Mobile;
- Section - 08: Online advertising;
- Section - 09: Email marketing;
- Section - 10: CRM and marketing automation;
- Section - 11: From integration to transmedia campaigns;
- Section - SECTION THREE: Digital brand strategy and measurement;
- Section - 12: Measuring digital branding;
- Section - 13: Primaries and indicators;
- Section - 14: The role of analytics;
- Section - 15: Bridging the gaps;
- Section - 16: The importance of asking questions;
- Section - 17: Conclusion;