
Building Digital Culture
A Practical Guide to Successful Digital Transformation
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. January 2017
Book
Paperback/Softback
264 pages
978-0-7494-7965-7 (ISBN)
Description
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category
Building Digital Culture
aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.
Building Digital Culture
doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.
Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more,
Building Digital Culture
will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.
Reviews / Votes
"Finally, digital has been distilled and debunked! A no-nonsense, actionable guide to digital capability building, regardless of where you are on the journey."More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 14 mm
Weight
406 gr
ISBN-13
978-0-7494-7965-7 (9780749479657)
Schweitzer Classification
Other editions
Additional editions

Daniel Rowles | Thomas Brown
Building Digital Culture
A Practical Guide to Successful Digital Transformation
E-Book
01/2017
1st Edition
Kogan Page Ltd
€36.99
Available for download
Persons
Author
Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Digital Branding, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page
ISNI: 0000 0004 1842 9737
ISNI: 0000 0004 1842 9737
Thomas Brown, based in Buckinghamshire, UK, is a consultant and executive advisor on marketing and digital transformation. Formerly Director of Strategy and Marketing at CIM, he is the architect of more than 35 major research and thought leadership initiatives.
Content
- Section - ONE: Why You Need a Digital Culture;
-
- Chapter - 01: The Increasing Pace of Change;
- Chapter - 02: The Technology Catalyst;
- Chapter - 03: New Channels, Tools and Business Models;
- Chapter - 04: Why Organizations Really Fail at Digital;
- Section - TWO: Plotting Your Digital Journey;
-
- Chapter - 05: What a Digital Transformation Looks Like;
- Chapter - 06: Your Digital Culture Audit;
- Chapter - 07: Understanding Your Stakeholders;
- Chapter - 08: Your Strategic Approach;
- Section - THREE: The Digital Culture Framework;
-
- Chapter - 09: Definition and Vision;
- Chapter - 10: Leadership;
- Chapter - 11: Agility;
- Chapter - 12: Environment ;
- Chapter - 13: Skills and Talent;
- Chapter - 14: Strategic Positioning;
- Chapter - 15: Translation and Communication;
- Chapter - 16: Technology;
- Chapter - 17: Process and Governance;
- Chapter - 18: Structure;
- Chapter - 19: Connections;
- Chapter - 20: Measurement;
- Chapter - 21: Innovation and Entrepreneurship;
- Chapter - 22: Financial Impact;
- Section - FOUR: Keeping Up with Change;
-
- Chapter - 23: Keeping Measurement at the Core;
- Chapter - 24: Separating the Ephemeral from the Enduring;
- Chapter - 25: Three Things to Watch