Strategic Management
A Methodological Approach
Addison Wesley (Publisher)
4th Edition
Published on 31. August 1993
Book
Paperback/Softback
1072 pages
978-0-201-58638-1 (ISBN)
Description
The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool. The text places the emphasis on the experiential approach in conducting case analysis for strategic management course. It uses worksheets to engage students in the study of course. The text includes all new cases and expanded coverage on topics such as organizational restructuring, competitor analysis, cost de-averaging and the use of information technology to gain a competitive advantage, global strategy, strategic alliances and generic competitive strategies. There is also emphasis on management aspects of strategy, on industry analysis, environmental analysis, on leadership and on the change process.
More details
Edition
4th Revised edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 241 mm
Width: 197 mm
Weight
500 gr
ISBN-13
978-0-201-58638-1 (9780201586381)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Author
Southern Methodist University, Dallas, Texas, USA
University of Pittsburgh, Pennsylvania, USA
St John's University, New York, USA
Content
Framework for strategic management; strategic analysis; strategic visioning, goals, ethics and social responsibility; the competitive environment; capability based strategy; market dynamics and sustainable advantage; strategy in a global environment; financial planning and competitive-cost analysis; entrepreneurship, service sector, mergers and acquisitions; the leadership factor in strategy and implementing strategic change; information technology in strategy and future organization structure.