Direct and Database Marketing
Targeting Interaction Control and Continuity
2nd Edition
Book
Paperback/Softback
200 pages
978-0-7494-3670-4 (ISBN)
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 142 mm
ISBN-13
978-0-7494-3670-4 (9780749436704)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
04/1997
1st Edition
Kogan Page Ltd
€47.86
Article exhausted; check for reprint
Person
Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. His consultancy, TheCustomer.co.uk, provides digital marketing consultancy to leading companies, banks, professional and educational bodies and major direct marketing agencies. A member of the Institute of Direct Marketing, he regularly runs workshops and courses for the Institute. Will is also the author of The E-commerce Pocketbook (published by Management Pocketbooks). Will can be contacted at ask@thecustomer.co.uk or you can participate in an online discussion with him on the Web site that accompanies this book: www.TheDigitalMarketingBook.com.