Fundraising Strategy
3rd Edition
Published on 1. November 2021
Book
Paperback/Softback
224 pages
978-1-78482-054-1 (ISBN)
Description
Do you lurch from one fundraising campaign to the next, or are you able to step back and take the long view? The way you approach fundraising can make all the difference to your charity's success and its ultimate survival. The prudent fundraiser has to have a strategy in place that is both robust and dynamic, and this book will set you on the path to achieving that.
Grounded in robust theory but with the needs of practitioners at its heart, this book will be your indispensable aid. It shows you how to:
* Understand the internal and external fundraising environment
* Identify your strategic objectives and key audiences
* Structure your tactics
* Track, measure and control your plan
* Avoid strategic wear-out
With additional insights around contemporary issues and advice on how to establish an ethical framework for your fundraising, this guide is a pre-requisite for all fundraising professionals.
Grounded in robust theory but with the needs of practitioners at its heart, this book will be your indispensable aid. It shows you how to:
* Understand the internal and external fundraising environment
* Identify your strategic objectives and key audiences
* Structure your tactics
* Track, measure and control your plan
* Avoid strategic wear-out
With additional insights around contemporary issues and advice on how to establish an ethical framework for your fundraising, this guide is a pre-requisite for all fundraising professionals.
Reviews / Votes
'This is a really welcome guide to the elements of creating and implementing a fundraising strategy, filled with useful and practical tools to create a fundraising plan grounded in insight. The content on fundraising ethics, inclusion and diversity, and emergent and agile strategy makes this book incredibly relevant in today's changing fundraising landscape.' Katie Simmons, Director of Fundraising Strategy, British Red CrossMore details
Series
Edition
3rd New edition
Language
English
Place of publication
London
United Kingdom
Edition type
New edition
Dimensions
Height: 154 mm
Width: 234 mm
Thickness: 18 mm
Weight
350 gr
ISBN-13
978-1-78482-054-1 (9781784820541)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Claire Routley has worked in fundraising for fifteen years for a number of different charities, ranging from a local hospice to Age UK. Claire is now a consultant specialising in legacy and in-memory fundraising and is an in-demand speaker at conferences across the UK. She is a fellow of The Chartered Institute of Fundraising where she is also is a tutor and examiner. Claire holds the world's first PhD in Legacy Marketing and is also a chartered marketeer.
Content
1 Introduction
2 The external audit
3 The internal audit
4 Research
5 Identifying your audience
6 Developing your message
7 Tactics
8 Contemporary issues in fundraising
9 Fundraising ethics
10 Monitoring and control
13 Getting buy in
11 Budgeting and scheduling
12 Avoiding wearout
2 The external audit
3 The internal audit
4 Research
5 Identifying your audience
6 Developing your message
7 Tactics
8 Contemporary issues in fundraising
9 Fundraising ethics
10 Monitoring and control
13 Getting buy in
11 Budgeting and scheduling
12 Avoiding wearout