Approaching Digital Interfaces, Social Media and Multimodality from the French Context
1st Edition
Will be published approx. on 24. June 2026
Book
Hardback
302 pages
978-1-041-12080-3 (ISBN)
Description
This collection advances research on multimodality in digital communication with a focus on social media in the French context.
The volume brings together perspectives from scholars across disciplines toward bridging social semiotics, as informed by Systemic Functional Linguistics, with French linguistics and discourse analysis, using examples from digital communication as a focal point. Chapters explore different genres and communicative modes, from online scientific writing to video games to news reporting, as well as different multimodal configurations, from text/image and speech/gesture to emergent digital repertoires such as emoji, avatars and memes. The volume additionally offers insights into the online multimodal construal of hallmarks of French society and culture. Taken together, the book offers a window into the wide body of French linguistic scholarship that has otherwise been little seen in the English language market, while also bringing social semiotic theory, little known in the French context, into the spotlight.
This book will be of interest to students and scholars in multimodality, digital communication, semiotics, discourse analysis and media and cultural studies.
The volume brings together perspectives from scholars across disciplines toward bridging social semiotics, as informed by Systemic Functional Linguistics, with French linguistics and discourse analysis, using examples from digital communication as a focal point. Chapters explore different genres and communicative modes, from online scientific writing to video games to news reporting, as well as different multimodal configurations, from text/image and speech/gesture to emergent digital repertoires such as emoji, avatars and memes. The volume additionally offers insights into the online multimodal construal of hallmarks of French society and culture. Taken together, the book offers a window into the wide body of French linguistic scholarship that has otherwise been little seen in the English language market, while also bringing social semiotic theory, little known in the French context, into the spotlight.
This book will be of interest to students and scholars in multimodality, digital communication, semiotics, discourse analysis and media and cultural studies.
Reviews / Votes
"A must-read for all those scholars who work for the development of interdisciplinary research in transnational perspective. This book is a fantastic mosaic that outlines contemporary French cultural identity while opening a dialogue with mainstream Anglophone research in Multimodality and Social Semiotics. Through a series of fascinating case studies that draw on historical evidence as well as the experience of some of the most contemporary and iconic contexts (i.e. video-games, social media, fashion industry, digital communication), this collection of essays provides a comprehensive overview of the French approach to mediated communication and its socio-cultural roots. Carefully curated to make it widely accessible even in its terminology, this is a really timely and enriching publication."- Arianna Maiorani, Reader in Linguistics and Multimodality at Loughborough University
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Postgraduate
Illustrations
10 s/w Zeichnungen, 14 s/w Tabellen, 46 s/w Photographien bzw. Rasterbilder, 56 s/w Abbildungen
14 Tables, black and white; 10 Line drawings, black and white; 46 Halftones, black and white; 56 Illustrations, black and white
Dimensions
Height: 229 mm
Width: 152 mm
Weight
740 gr
ISBN-13
978-1-041-12080-3 (9781041120803)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Fiona Rossette-Crake
Approaching Digital Interfaces, Social Media and Multimodality from the French Context
E-Book
approx. 06/2026
1st Edition
Routledge
€60.49
Available for download
Fiona Rossette-Crake
Approaching Digital Interfaces, Social Media and Multimodality from the French Context
E-Book
approx. 06/2026
1st Edition
Routledge
€60.49
Available for download
Person
Fiona Rossette-Crake is Professor in Applied Linguistics in the Department of Applied Languages at Universite Paris Nanterre, France.
Content
Foreward Sumin Zhao, 1.Introduction: Approaching multimodality and digital communication across theoretical, disciplinary and cultural boundaries Fiona Rossette-Crake, 2.Figures and legends in the scientific research article. A comparison of 1922 and 2022, before and during the computer age David Banks, 3.Performing doctoral research: A multimodal analysis of "Ma These en 180 secondes? presentations Elizabeth Rowley Jolivet, 4.Question sequences and their gestural correlates in French and English TED talks Michele Cardo and Agnes Celle, 5.Avatars, cursors and controllers: A conversation and multimodal analysis of video game interaction Biagio Ursi, 6.Implied Meaning in Interface Icons: A Framework for Digital Visual InteractionTaulant Salihi, 7.The role of emojis in argumentation: examples in written debates in the digital context of Discord Pierre Halte, 8.When a headline triggers a click: the plurisemioticity of clickbait on French news websites Stephane Patin, 9.Folding Frenchness into food discourse at Paris's most Instagrammable cafe Erin McInerney, 10.Negotiating between authenticity and objectivity within social media video: the example of a French news influencer Fiona Rossette-Crake, 11.Reinventing authenticity in the fashion industry: social media "behind-the-scenes" narratives Eleni Mouratidou, 12.Algerian and Cypriot fashion cultures: re-writing fashion heritage in the postcolonial social media era Maria Ida De Ioanni, 13.Connected intermusicality: a semiodiscursive analysis of political engagement in the socio-digital context of TikTok Justine Simon, 14.A socio-anthropological approach to the semiotic structure of memes: a case study of Ukrainian war memes Oksana Lychkovska-Nebot, Index