Introduction to Marketing
Published on 1. November 1990
Book
Paperback/Softback
320 pages
978-0-07-053884-9 (ISBN)
Description
A basic guide to marketing, featuring an easy-to-use summary of fundamentals designed to clarify and expand students' notes. It is also designed to be usable with all major textbooks.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
ISBN-13
978-0-07-053884-9 (9780070538849)
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Schweitzer Classification