Buzz
Real-life Lessons in Word-of-Mouth Marketing
Published on 12. March 2009
Book
Paperback/Softback
320 pages
978-1-84668-248-3 (ISBN)
Description
Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
Reviews / Votes
Clear, lucid and extremely well-researched. The last chapter by itself is worth the entire price of the book. -- Seth Godin, author of Purple Cow The only thing that could dislodge Emanuel Rosen's Anatomy of Buzz from its place of honor on my bookshelf is an expanded edition of the Anatomy of Buzz. Rosen is the most insightful person I know on what makes buzz happen. -- Chip Heath, author of Made to Stick Rosen's new edition with 12 new chapters (out of 24) makes it the best contemporary guide to understanding and using Buzz. -- Professor Philip Kotler, Kellogg School of Management, Northwestern University Exceptionally useful. -- Al Ries Excellent...The six rules about Ads and Buzz are worth the price of the book. -- Jack TroutMore details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 24 mm
Weight
316 gr
ISBN-13
978-1-84668-248-3 (9781846682483)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
10/2010
1st Edition
Profile Books Ltd
from
€22.19
Available for download
Person
Emanuel Rosen became interested in buzz (and especially in how it can be accelerated) when he was responsible for marketing the EndNote software which spread to a large extent by word-of-mouth. He went on to write bestselling books about buzz which are available in thirteen languages. He lives in Menlo Park, California.