Angel Investing
The Gust Guide to Making Money and Having Fun Investing in Startups
2nd Edition
Published on 25. August 2025
Book
Hardback
320 pages
978-1-394-33141-3 (ISBN)
Description
A practical roadmap to achieve annual returns of 25% or more with a well-designed angel portfolio
Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. From building your reputation as a smart investor, to negotiating fair deals, to adding value to your portfolio companies and helping them implement smart exit strategies, this book provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class.
Written by David S. Rose, the founder of Gust, the global platform that powers the world of organized professional angel investing, this revised and updated edition delivers insights on:
Why everyone with six figures to invest should consider angel investing, plus the non-financial rewards of angel investing
How to source and identify high-potential opportunities, and build your angelic reputation so that the best deals come to you
The impact of AI and advancing technology on angel investing and why you absolutely must completely understand the concept of exponential growth
The impact of crowdfunding, syndicates, and the global revolution on angel investing
Major angel investing blogs, groups, and courses to explore
The fully revised and updated edtion of Angel Investing is an essential read for all investors seeking to establish a long-term view and approach to angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of exciting new ventures.
Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. From building your reputation as a smart investor, to negotiating fair deals, to adding value to your portfolio companies and helping them implement smart exit strategies, this book provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class.
Written by David S. Rose, the founder of Gust, the global platform that powers the world of organized professional angel investing, this revised and updated edition delivers insights on:
Why everyone with six figures to invest should consider angel investing, plus the non-financial rewards of angel investing
How to source and identify high-potential opportunities, and build your angelic reputation so that the best deals come to you
The impact of AI and advancing technology on angel investing and why you absolutely must completely understand the concept of exponential growth
The impact of crowdfunding, syndicates, and the global revolution on angel investing
Major angel investing blogs, groups, and courses to explore
The fully revised and updated edtion of Angel Investing is an essential read for all investors seeking to establish a long-term view and approach to angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of exciting new ventures.
More details
Edition
2nd edition
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 159 mm
Thickness: 29 mm
Weight
530 gr
ISBN-13
978-1-394-33141-3 (9781394331413)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
08/2025
1st Edition
Wiley
€27.99
Available for download
E-Book
08/2025
1st Edition
Wiley
€27.99
Available for download
Previous edition
Book
05/2014
Wiley
€36.00
Article exhausted; check for reprint
Persons
DAVID S. ROSE is a serial entrepreneur, Inc. 500 CEO, and renowned early stage investor, described by Forbes as "New York's Archangel". He is the Founder of New York Angels, Associate Founder of Singularity University, and Founder of Gust, the global startup platform connecting over a million startups with over 100,000 investors.
Content
Foreword by Reid Hoffman xi
Introduction: How I Became an Angel Investor xv
Part I The Basics of Angel Investing 1
Chapter 1 The 25 Percent Annual Return Why Everyone with Six Figures to Invest Should Consider Angel Investing 3
Chapter 2 Plus, It's Really Fun The Nonfinancial Rewards of Being an Angel 21
Chapter 3 Risks and Returns Going In with Your Eyes Wide Open 37
Chapter 4 The Financial Life of a Startup Where Angels Fit into the Big Financing Picture 4
Part II Economics, Portfolios, and Your Personal Thesis 49
Chapter 5 The Secret Economics of the Angels What That Means for Valuations and Expectations 51
Chapter 6 The Portfolio Theory of Angel Investing Why Every Angel Needs to Invest in at Least 20 Companies 67
Chapter 7 Developing Your Personal Investing Thesis Determining What Makes Sense for Your Portfolio 77
Chapter 8 Impact Investing Doing Well While Doing Good 85
Part III Deal Flow, Selection, and Due Diligence 91
Chapter 9 Generating Your Deal Flow Sourcing and Identifying High-Potential Opportunities 93
Chapter 10 Building Your Angelic Reputation Getting the Best Deals to Come to You 103
Chapter 11 Bet the Jockey, Not the Horse Evaluating the Entrepreneur and Picking the Right One to Back 109
Chapter 12 Catching the Pitch Welcome to the Shark Tank! 121
Chapter 13 Look Under the Hood and Lead a Deal Coordinating Due Diligence and Running the Show 133
Part IV Deal Structuring and Negotiation 141
Chapter 14 Investment Forms and Their Functions Notes or Equity? Direct Investments or Syndicates? 143
Chapter 15 The Art of the Angel Deal Negotiating a Win-Win Relationship with Your Entrepreneur 157
Chapter 16 Term Sheets and Closing Trust Everyone ... But Cut the Cards Anyway 165
Chapter 17 Joining an Angel Group Increasing Your Opportunities and Reducing Your Risks 171
Part V Post Investment: Adding Value and Exiting 181
Chapter 18 After the Investment Managing Your Portfolio Through Good Times and Bad 183
Chapter 19 One Plus One Is Three Adding Value as an Active Angel Investor 193
Chapter 20 The Impact of AI and Advancing Technology Why You Need to Fundamentally Understand Exponential Growth 199
Chapter 21 Exits and Other Unicorns Getting Your Money Out Makes All Things Right 205
Part VI Other Ways to Be an Angel 217
Chapter 22 Crowdfunding, Syndicates, and the Global Revolution Angel Investing for Everyone 219
Chapter 23 Sit Back and Let Someone Else Do the Work Investing in Startups Through Seed Funds and Venture Funds 227
Chapter 24 The Entrepreneurship Financing Ecosystem Grants, Startup Studios, Accelerators, and Other Players 235
Chapter 25 The Gust Online Platform for Angel Investing How to Find, Invest, and Manage Your Angel Portfolio 249
Notes 257
Glossary 261
Acknowledgments 273
About the Author 277
Index 279
Introduction: How I Became an Angel Investor xv
Part I The Basics of Angel Investing 1
Chapter 1 The 25 Percent Annual Return Why Everyone with Six Figures to Invest Should Consider Angel Investing 3
Chapter 2 Plus, It's Really Fun The Nonfinancial Rewards of Being an Angel 21
Chapter 3 Risks and Returns Going In with Your Eyes Wide Open 37
Chapter 4 The Financial Life of a Startup Where Angels Fit into the Big Financing Picture 4
Part II Economics, Portfolios, and Your Personal Thesis 49
Chapter 5 The Secret Economics of the Angels What That Means for Valuations and Expectations 51
Chapter 6 The Portfolio Theory of Angel Investing Why Every Angel Needs to Invest in at Least 20 Companies 67
Chapter 7 Developing Your Personal Investing Thesis Determining What Makes Sense for Your Portfolio 77
Chapter 8 Impact Investing Doing Well While Doing Good 85
Part III Deal Flow, Selection, and Due Diligence 91
Chapter 9 Generating Your Deal Flow Sourcing and Identifying High-Potential Opportunities 93
Chapter 10 Building Your Angelic Reputation Getting the Best Deals to Come to You 103
Chapter 11 Bet the Jockey, Not the Horse Evaluating the Entrepreneur and Picking the Right One to Back 109
Chapter 12 Catching the Pitch Welcome to the Shark Tank! 121
Chapter 13 Look Under the Hood and Lead a Deal Coordinating Due Diligence and Running the Show 133
Part IV Deal Structuring and Negotiation 141
Chapter 14 Investment Forms and Their Functions Notes or Equity? Direct Investments or Syndicates? 143
Chapter 15 The Art of the Angel Deal Negotiating a Win-Win Relationship with Your Entrepreneur 157
Chapter 16 Term Sheets and Closing Trust Everyone ... But Cut the Cards Anyway 165
Chapter 17 Joining an Angel Group Increasing Your Opportunities and Reducing Your Risks 171
Part V Post Investment: Adding Value and Exiting 181
Chapter 18 After the Investment Managing Your Portfolio Through Good Times and Bad 183
Chapter 19 One Plus One Is Three Adding Value as an Active Angel Investor 193
Chapter 20 The Impact of AI and Advancing Technology Why You Need to Fundamentally Understand Exponential Growth 199
Chapter 21 Exits and Other Unicorns Getting Your Money Out Makes All Things Right 205
Part VI Other Ways to Be an Angel 217
Chapter 22 Crowdfunding, Syndicates, and the Global Revolution Angel Investing for Everyone 219
Chapter 23 Sit Back and Let Someone Else Do the Work Investing in Startups Through Seed Funds and Venture Funds 227
Chapter 24 The Entrepreneurship Financing Ecosystem Grants, Startup Studios, Accelerators, and Other Players 235
Chapter 25 The Gust Online Platform for Angel Investing How to Find, Invest, and Manage Your Angel Portfolio 249
Notes 257
Glossary 261
Acknowledgments 273
About the Author 277
Index 279