Business Innovation in Ireland

This briefing shows Irish managers how they can incorporate successful innovation into their overall business strategy. Using a series of case studies from Irish firms, the authors lead managers through the innovation process - whether it is product, process or organisational innovation. They then illustrate the impact innovation can have on the bottom line and provide a practical framework for implementing a workplace innovation strategy.
 
This briefing shows Irish managers how they can incorporate successful innovation into their overall business strategy. Using a series of case studies from Irish firms, the authors lead managers through the innovation process - whether it is product, process or organisational innovation. They then illustrate the impact innovation can have on the bottom line and provide a practical framework for implementing a workplace innovation strategy.