International Strategic Management
Challenges And Opportunities
Published on 1. May 1992
Book
Paperback/Softback
268 pages
978-0-8448-1666-1 (ISBN)
Description
Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational enterprise; the top-management perspective; the normative, decision-making emphasis; and regency of publication no earlier than 1985.
More details
Language
English
Place of publication
Washington
United States
Target group
College/higher education
Professional and scholarly
Postgraduate
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 15 mm
Weight
511 gr
ISBN-13
978-0-8448-1666-1 (9780844816661)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Franklin R. Root | Kanoknart Visudtibhan
International Strategic Management
Challenges And Opportunities
E-Book
12/2023
1st Edition
Routledge
€125.99
Available for download
Franklin R. Root | Kanoknart Visudtibhan
International Strategic Management
Challenges And Opportunities
E-Book
12/2023
1st Edition
Routledge
€125.99
Available for download
Persons
Franklin R. Root University of Pennsylvania, Kanoknart Visudtibhan The George Washington University.
Content
Part 1 Concepts and theories of international strategic management: a note on global strategies; strategic planning for global business; defining and measuring the international strategic focus of multinational corporations. Part 2 Creating strategies for international competitive advantage: changing patterns of international competition; globalization versus regionalization - which way for the multinationals?; how to take your company to the global market. Part 3 Designing organization to carry out international strategies: organization environments and the multinational enterprise; managing the multi-centre firm - case studies from Sweden. Part 4 Managing technological innovation on a global scale; global R&D management. Part 5 Forming international strategic alliances, the role of technology in the formation and form of multinational cooperative arrangements.