Entry Strategies for International Markets
Published on 1. September 1986
Book
Paperback/Softback
288 pages
978-0-669-13702-6 (ISBN)
Description
A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.
More details
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Dimensions
Height: 230 mm
Width: 150 mm
Weight
408 gr
ISBN-13
978-0-669-13702-6 (9780669137026)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Franklin R. Root
Entry Strategies for International Markets
Book
10/1998
2nd Edition
Jossey-Bass
€51.00
Shipment within 10-20 days