Entry Strategies for International Markets
Published on 1. September 1986
Book
Hardback
288 pages
978-0-669-13701-9 (ISBN)
Description
A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
Width: 150 mm
Weight
553 gr
ISBN-13
978-0-669-13701-9 (9780669137019)
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Schweitzer Classification