The New How to Advertise
2nd Edition
Published on 30. September 1992
Book
Paperback/Softback
208 pages
978-0-7494-0843-5 (ISBN)
Description
Expanded with information on new advertising markets, this manual explores successful media tactics, money-saving tips for television and print advertising, global brands, audience segmentation and target marketing, the power of retailers and database marketing.
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Edition type
Revised edition
Product notice
Paperback (UK-trade)
Illustrations
glossary
Dimensions
Height: 216 mm
Width: 135 mm
Weight
300 gr
ISBN-13
978-0-7494-0843-5 (9780749408435)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Principles; brand-building strategies; television; research; print; radio and out-of-home; direct marketing; accountability; campaigns that build businesses; media strategies and tactics; promotions that add value; brochures and sales pieces; global brands; target marketing; truth and ethics; agency relationships; what it takes to succeed.