
Diffusion of Innovations, 5th Edition
Everett M. Rogers(Author)
The Free Press
5th Edition
Published on 17. November 2003
Book
Paperback/Softback
576 pages
978-0-7432-2209-9 (ISBN)
Description
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances-a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990's, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances-a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990's, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Reviews / Votes
Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists. Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense. Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text. Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.More details
Edition
5th Edition
Language
English
Place of publication
New York
United States
Publishing group
Simon & Schuster
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
33 figures & 6 tables t-o
Dimensions
Height: 233 mm
Width: 157 mm
Thickness: 41 mm
Weight
630 gr
ISBN-13
978-0-7432-2209-9 (9780743222099)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Everett M. Rogers
Diffusion of Innovations, 5th Edition
E-Book
08/2003
5th Edition
Free Press
€27.68
Available for download
Person
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
Content
Contents
Preface
CHAPTER 1. ELEMENTS OF DIFFUSION
CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH
CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH
CHAPTER 4. THE GENERATION OF INNOVATIONS
CHAPTER 5. THE INNOVATION-DECISION PROCESS
CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION
CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES
CHAPTER 8. DIFFUSION NETWORKS
CHAPTER 9. THE CHANGE AGENT
CHAPTER 10. INNOVATION IN ORGANIZATIONS
CHAPTER 11. CONSEQUENCES OF INNOVATIONS
Glossary
Bibliography
Name Index
Subject Index
Preface
CHAPTER 1. ELEMENTS OF DIFFUSION
CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH
CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH
CHAPTER 4. THE GENERATION OF INNOVATIONS
CHAPTER 5. THE INNOVATION-DECISION PROCESS
CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION
CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES
CHAPTER 8. DIFFUSION NETWORKS
CHAPTER 9. THE CHANGE AGENT
CHAPTER 10. INNOVATION IN ORGANIZATIONS
CHAPTER 11. CONSEQUENCES OF INNOVATIONS
Glossary
Bibliography
Name Index
Subject Index