Mass Media in a Changing World
An Introduction to Mass Communication
Published on 10. January 2005
Book
Mixed media product
978-0-07-305309-7 (ISBN)
Description
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World CD-ROM as well as free access to PowerWeb - a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!
More details
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 284 mm
Width: 205 mm
Thickness: 21 mm
Weight
1335 gr
ISBN-13
978-0-07-305309-7 (9780073053097)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
About the Author Detailed Contents List of Boxes Preface Guided Tour Part 1: Overview Chapter 1: Introduction: Media in a Changing World Part 2: The Print Industries Chapter 2: Books: The Durable Medium Chapter 3: Newspapers: Where Journalism Begins Chapter 4: Magazines: The First of the Specialized Media Part 3: The Electronic Industries Chapter 5: Movies: Magic from the Dream Factory Chapter 6: Recordings: Copyright Battles, Format Wars Chapter 7: Radio: The Hits Keep Coming Chapter 8: Television: Reflecting and Affecting Society Chapter 9: The Internet: Convergence in a Networked World Part 4: Information and Persuasion Industries Chapter 10: News: The Information Industry Chapter 11: Public Relations and Politics: The Image Industries Chapter 12: Advertising: The Media Support Industry Part 5: Media Issues Chapter 13: Media Impact: Understanding Research and Effects Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Index