Open Strong

"Open Strong is a must-read for any business owner preparing to open a brick-and-mortar location-and a proven launchpad for entrepreneurs ready to turn their ideas into thriving businesses." -Larry Feldman, Serial Entrepreneur and Former CEO of SUBWAY Development of Washington The wrong lease can ruin a great business. The right one can power years of success. Cut through the confusion, jargon, and guesswork that sink too many great businesses before their doors ever open. With 30-plus years of dealmaking spanning thousands of leases and hundreds of restaurant and retail launches, veteran expert John M. Rodgers gives you the clarity and real-world insight you need to move through each step of the leasing process. Step by step, you'll learn how to spot issues early, ask the right questions, avoid common pitfalls, and negotiate terms that set you up for long-term success. From site selection to Letters of Intent, buildouts, and lease terms, this no-nonsense guide turns an overwhelming process into clear, strategic action-so you can lease smart, launch well, and open strong.