The IBM Way
Insights into the World's Most Successful Marketing Organization
Published on 1. January 1986
Book
Hardback
235 pages
978-0-06-015522-3 (ISBN)
More details
Language
English
Place of publication
New York, NY
United States
Publishing group
HarperCollins Publishers Inc
Dimensions
Height: 250 mm
Weight
530 gr
ISBN-13
978-0-06-015522-3 (9780060155223)
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Schweitzer Classification