I. B. M. Way
Insights into the World's Most Successful Marketing Organization
Published in April 1986
Book
Hardback
224 pages
978-0-06-337044-9 (ISBN)
More details
Language
English
Place of publication
United States
Publishing group
HarperCollins Publishers Inc
Dimensions
Height: 220 mm
Width: 140 mm
ISBN-13
978-0-06-337044-9 (9780063370449)
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