I. B. M. Way
Insights into the World's Most Successful Marketing Organization
Published in September 1987
Book
Paperback/Softback
288 pages
978-0-06-337043-2 (ISBN)
More details
Edition
New edition
Language
English
Place of publication
United States
Publishing group
HarperCollins Publishers Inc
Edition type
New edition
Dimensions
Height: 190 mm
Width: 130 mm
ISBN-13
978-0-06-337043-2 (9780063370432)
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