I. B. M. Way
Insights into the World's Most Successful Marketing Organization
Published on 25. May 1989
Book
Paperback/Softback
256 pages
978-0-00-637436-7 (ISBN)
Description
Written by an insider with 34 years of experience in the company this book gives the reasons behind IBM's achievements, describing why it operates more like a cottage industry than a multinational and is recognized in the business world for its unique management structure and organization.
More details
Edition
New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Edition type
New edition
Product notice
Paperback (UK-A)
Dimensions
Height: 178 mm
Width: 111 mm
Weight
145 gr
ISBN-13
978-0-00-637436-7 (9780006374367)
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Schweitzer Classification