Business Communication
International Case Studies in English
Published on 13. July 1998
Book
Paperback/Softback
176 pages
978-0-521-65751-8 (ISBN)
Description
Business Communications is a concise, current, and practical text for international business students in today's global economy. This text uses the case-study method to develop students' general communication and vocabulary skills, as well as their international business acumen. The text also focuses on information-gathering, problem-solving, and decision-making activities, and includes information on business writing, telephone calls, and electronic communication.
More details
Language
English
Place of publication
Cambridge
United Kingdom
Target group
ELT/ESL
Product notice
Paperback (trade)
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 10 mm
Weight
275 gr
ISBN-13
978-0-521-65751-8 (9780521657518)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Case 1: Job Search; Case 2: Investment; Case 3: Finance; Case 4: Marketing/Negotiations; Case 5: Labor Relations; Case 6: Environment and Business Leaders' Social Responsibility; Case 7: Business Organization and Management; Case 8: Business Organization and Management; Case 9: Banking; Case 10: Marketing; Case 11: Marketing; Case 12: Environment; Case 13: International Trade; Case 14: Business Organization and Management