Business Communication
International Case Studies in English
Published on 1. January 1900
Book
Paperback/Softback
176 pages
978-0-312-11171-7 (ISBN)
Description
Business Communications is a concise, current, and practical text for international business students in today's global economy. This text uses the case-study method to develop students' general communication and vocabulary skills, as well as their international business acumen. The text also focuses on information-gathering, problem-solving, and decision-making activities, and includes information on business writing, telephone calls, and electronic communication.
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Content
Case 1: Job Search; Case 2: Investment; Case 3: Finance; Case 4: Marketing/Negotiations; Case 5: Labor Relations; Case 6: Environment and Business Leaders' Social Responsibility; Case 7: Business Organization and Management; Case 8: Business Organization and Management; Case 9: Banking; Case 10: Marketing; Case 11: Marketing; Case 12: Environment; Case 13: International Trade; Case 14: Business Organization and Management