Corporate Creativity
How Innovation & Improvement Actually Happen
Published on 1. January 1998
Book
Paperback/Softback
296 pages
978-1-57675-049-0 (ISBN)
Description
Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.
More details
Language
English
Place of publication
San Francisco
United States
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 16 mm
Weight
450 gr
ISBN-13
978-1-57675-049-0 (9781576750490)
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Schweitzer Classification