Business on the Internet

The Internet offers a vast range of reference material, both scientific and cultural. It is also an active forum for debate, a whole new "virtual world" which is proving to be an essential medium for many modern professionals. The .netPro range of books has been developed to help people get the most from the medium. As the size of the Internet increases, the ability to understand the World Wide Web is assuming greater importance. Designing web pages is not difficult, but it does require an appreciation of the basic techniques and the Internet culture. This book is designed to provide a thorough insight into the commercial possibilities available to all users of the Internet. It looks at the business culture, and the practicalities of using the Net. It also includes the experiences of people who have used the Net for business; throughout the book, there are references to different users who have successfully integrated the Net into their business philosophy.