The Winner Effect
The Science of Success and How to Use It
Published on 14. March 2013
Book
Paperback/Softback
320 pages
978-1-4088-3165-6 (ISBN)
Description
What makes a winner?
Why do some succeed both in life and in business, and others fail?
The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.
Why do some succeed both in life and in business, and others fail?
The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.
Reviews / Votes
Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner - engrossing * Oliver James, author of Affluenza * A compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail - I really enjoyed it - a must read * Raymond Tallis * Fascinating ... he also has an attractive anti-determinism in his approach, because of his belief that our basic behaviour patterns are eminently changeable, not just by events but also, if we try to understand, by ourselves: the approach one would expect from a clinical psychologist * Dominic Lawson, Sunday Times * His book engagingly relates the nuances of why and how we win, and the pitfalls of getting juiced up on dopamine in extreme success and hungering for adulation and worship * Irish Times * What does it take to be a winner; to be successful and achieve at an optimal level? Professor Robertson has masterfully synthesized cutting edge social, cognitive, and developmental psychology, as well ?as neuroscience with fascinating stories of notable people in the public eye to answer this question. Thoroughly researched and engagingly written by an international scholar, once you begin reading ?this book it will be difficult to put down. Whatever your profession, this remarkable book will most assuredly resonate with you * John B. Arden PhD, author of Rewire Your Brain *More details
Language
English
Place of publication
London
United Kingdom
Dimensions
Height: 198 mm
Width: 128 mm
Thickness: 22 mm
Weight
219 gr
ISBN-13
978-1-4088-3165-6 (9781408831656)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
06/2012
1st Edition
Bloomsbury Publishing PLC
€9.99
Available for download
Person
A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, Cambridge, he holds visiting professorships at the University of Toronto, University College London and the University of Wales. Ian is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader (see backlist below). He is a regular keynote speaker at conferences on brain function throughout the world.