Direct Marketing Management
Mary Lou Roberts(Author)
Pearson Education (US) (Publisher)
Published on 1. January 1989
Book
Hardback
440 pages
978-0-13-214784-2 (ISBN)
Article exhausted; check different version
More details
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 242 mm
Width: 188 mm
Weight
947 gr
ISBN-13
978-0-13-214784-2 (9780132147842)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
03/1999
2nd Edition
Pearson
€56.94
Article is exhausted; no reprint