
Backroads Boss Lady
Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve
Jessi Roberts(Author)
Bret Witter(Co-Author)
Grand Central Publishing
Published on 5. March 2019
Book
Hardback
304 pages
978-1-5387-4573-1 (ISBN)
Description
Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business--in this book that's "filled with grit, humility, common-sense advice and entrepreneurial wisdom" (Lee Woodruff, #1 bestselling author).
New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that Jessi Roberts created something unexpected: the kind of life she always wanted and a multi-million dollar, for rural/by rural business empire.
The business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family.
A personal story filled with life and business tips, BACKROADS BOSS LADY is about embracing your passion even when others don't see value in it--or you--and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.
New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that Jessi Roberts created something unexpected: the kind of life she always wanted and a multi-million dollar, for rural/by rural business empire.
The business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family.
A personal story filled with life and business tips, BACKROADS BOSS LADY is about embracing your passion even when others don't see value in it--or you--and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.
More details
Language
English
Place of publication
United States
Product notice
sewn/stitched
Cloth over boards
Illustrations
Illustrations
Dimensions
Height: 218 mm
Width: 147 mm
Thickness: 28 mm
Weight
408 gr
ISBN-13
978-1-5387-4573-1 (9781538745731)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Jessi Roberts
Backroads Boss Lady
Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve
E-Book
03/2019
Grand Central Publishing
€10.99
Available for download
Persons
Jessi Roberts was born in West Texas. She lives in New Plymouth, Idaho, with her husband and four children. She is the founder of Cheekys, one of the few nationally recognized brands that celebrates rural life, country attitude, and family values.