Influence in Action
A Student Handbook
4th Edition
Published on 14. June 2002
Book
Paperback/Softback
144 pages
978-0-205-33819-1 (ISBN)
Description
Influence in Action was designed to relate Robert B. Cialdini's Influence: Science and Practice (Fourth Edition) to the world around students.
The chapters of Influence in Action correspond directly to the chapters in Influence: Science and Practice, reinforcing the lessons learned in Cialdini's work, while allowing students to see a wide variety of famous historical figures, pop culture references, and current products as examples of how the principles discussed in Influence: Science and Practice are seen throughout society.
The chapters of Influence in Action correspond directly to the chapters in Influence: Science and Practice, reinforcing the lessons learned in Cialdini's work, while allowing students to see a wide variety of famous historical figures, pop culture references, and current products as examples of how the principles discussed in Influence: Science and Practice are seen throughout society.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 211 mm
Width: 277 mm
Thickness: 8 mm
Weight
336 gr
ISBN-13
978-0-205-33819-1 (9780205338191)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
All chapters end with "Chapter Summary," and "Activities."
1. Weapons of Influence in Action.
2. Reciprocation in Action.
3. Commitment and Consistency in Action.
4. Social Proof in Action.
5. Liking in Action.
6. Authority in Action.
7. Scarcity in Action.
8. Instant Influence in Action.
Self Test.
Answers.
1. Weapons of Influence in Action.
2. Reciprocation in Action.
3. Commitment and Consistency in Action.
4. Social Proof in Action.
5. Liking in Action.
6. Authority in Action.
7. Scarcity in Action.
8. Instant Influence in Action.
Self Test.
Answers.