e-Strategy, Pure and Simple
Connecting Your Internet Strategy to Your Business Strategy
Published on 13. December 2000
Book
Hardback
200 pages
978-0-07-137178-0 (ISBN)
Description
This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 229 mm
Width: 160 mm
Weight
450 gr
ISBN-13
978-0-07-137178-0 (9780071371780)
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Schweitzer Classification
Persons
Michel Robert is founder and president of Decision Processes International, Inc., an internationally renowned consulting firm which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and Gatx. A noted speaker and author, his writings have appeared in many business magazines and journals. Bernard Racine is director of R & D for Decisions Processes International where he works with clients from all over the world.