Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors
2nd Edition
Will be published approx. on 16. November 1997
Book
Hardback
269 pages
978-0-07-053133-8 (ISBN)
Description
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.
More details
Edition
2nd Revised edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
72 Illustrations
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 20 mm
Weight
574 gr
ISBN-13
978-0-07-053133-8 (9780070531338)
Schweitzer Classification
Other editions
Previous edition
Book
01/1992
McGraw-Hill Inc.,US
€28.46
Article exhausted; check for reprint
Person
Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.
Content
A Winning Strategy Needs to Be Destructive. What is Strategic Thinking? Obstacles to Strategic Thinking. Crafting the Future Profile of the Organization. Questions Often Asked About the Concept of Strategic Drive. Articulating the Business Concept of the Enterprise. Nurturing Key Strategic Areas of Excellence. The Concept of Strategic Leverage. The Ultimate Strategy: Control of the Sandbox. Strategy Deployment. Strategic Product Innovation: The Lifeblood of Corporate Longevity. Market Fragmentation: The Future of Successful New Product Innovation. Alliances and Acquisitions: The Pursuit of Phantom Synergies. The Logistics of the Strategic Thinking Process.