Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
Published on 30. June 1995
Book
Hardback
174 pages
978-0-07-053132-1 (ISBN)
Description
Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
45 Illustrations
Dimensions
Height: 231 mm
Width: 150 mm
Thickness: 23 mm
Weight
476 gr
ISBN-13
978-0-07-053132-1 (9780070531321)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.
Content
New Product Creation: The Corporate Fountain of Youth.the Seven Deadly Sins of Corporate Stagnation.The Search for New Product Opportunities.New Product Opportunity Assessment.Opportunity Development: Getting to "la Creme de la Creme".Launching New Opportunities: The Pursuit Step.Leveraging Your Product Innovation Investment.Create Products for the Future, Not the Present.The Future of Successful New Product Innovation: Market Fragmentation.The Ultimate Goal of New Product Creation: Changing the Rules of Play.Imbedding Innovative Thinking into the Fabric and Culture of the Organization.Making New Product and New Market Creation a Repeatable Business Practice.Gillette and Kodak: Two Actual Sagas.The Tangible and Intangible Outputs of the Process.