Why Change Doesn't Work

In this timely book, award-winning business writers Robbins and Finley reveal the missteps, miscalculations and lessons learned by companies on the road to change. Unlike the change managers pitching the latest blueprint for business success, Robbins and Finley focus on the most neglected aspect of the whole change process: the HUMAN FACTOR. This book examines the psychological and physiological barriers to many change initiatives, that are built into individual and group behaviour. Robbins and Finley provide practical and proven methods to help managers work with human nature, not against it, in their efforts to make change programmes, big or small, succeed.