Business Risk Management
Cengage Learning EMEA (Publisher)
Published on 12. August 1993
Book
Paperback/Softback
304 pages
978-0-412-43100-5 (ISBN)
Description
Risk and uncertainty are inherent parts of any business. At present, there are high levels of technological, political and cultural change which increase business risks and mean that risk management is an important business skill. As well as considering financial risk, this book also explores other aspects of business risk in marketing, strategic and general managerial activities. This book should be of interest to junior/senior undergraduates on business studies courses and MBA students.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Illustrations
26 line illustrations
Dimensions
Height: 246 mm
Width: 189 mm
Weight
640 gr
ISBN-13
978-0-412-43100-5 (9780412431005)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
An introduction to risk; risk, language and discourse; decision-making and risk in the modern organization; at a strategic level, when is it acceptable to take risks?; uncertainty and risk in the context of business strategy; models of risk and decision behaviour; a more detailed view of risk; contingency theory applied to research in strategic management; contingency model of risk in strategice decisions; further thoughts on the nature of an organization; risk and uncertainty revisited; a methodology, conclusions and case studies.