Decisions in Marketing
Cases and Texts
2nd Edition
Published on 1. January 1989
Book
Paperback/Softback
800 pages
978-0-256-03714-2 (ISBN)
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Adult education
Edition type
Revised edition
Dimensions
Height: 230 mm
Width: 150 mm
ISBN-13
978-0-256-03714-2 (9780256037142)
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Schweitzer Classification