The Startup Way
How Entrepreneurial Management Transforms Culture and Drives Growth
Published on 17. October 2017
Book
Hardback
400 pages
978-0-241-19724-0 (ISBN)
Description
Winner of the Business Book Awards 'Thought Leader' category
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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
Reviews / Votes
A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale * General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS * In the pivot-or-perish networked world of 21st century business, this is mission critical reading * Reid Hoffman, cofounder of LinkedIn * The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow * Beth Comstock, Vice Chair, GE * A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned * Brad D. Smith, Chairman and CEO, Intuit * A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention * Seth Godin, author of LINCHPIN * Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. * Financial Times on THE LEAN STARTUP * If you don't read this before creating your startup, you're very likely reinventing the wheel and wasting precious time * Forbes on THE LEAN STARTUP * The Lean Startup provides a great inside look at how the tech industry approaches building products and businesses' * Sheryl Sandberg on THE LEAN STARTUP *More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Penguin Books Ltd
Dimensions
Height: 240 mm
Width: 162 mm
Thickness: 35 mm
Weight
665 gr
ISBN-13
978-0-241-19724-0 (9780241197240)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
10/2017
1st Edition
Penguin Books Ltd
€10.99
Available for download
Person
Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.