The Origin Of Brands
Discover The Natural Laws Of Product Innovation And Business Survival
Published on 11. May 2004
Book
Hardback
324 pages
978-0-06-057014-9 (ISBN)
More details
Language
English
Place of publication
New York
United States
Publishing group
HarperCollins Publishers Inc
Target group
Professional and scholarly
Product notice
With dust jacket
Dimensions
Height: 217 mm
Width: 146 mm
Thickness: 27 mm
Weight
468 gr
ISBN-13
978-0-06-057014-9 (9780060570149)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Al Ries | Laura Ries
The Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
Book
09/2005
Harper Business
€17.10
Shipment within 15-20 days