The Sales Success Handbook
20 Lessons to Open and Close Sales Now
Published on 1. May 2007
Book
Paperback/Softback
128 pages
978-0-07-711621-7 (ISBN)
Description
To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. The Sales Success Handbook outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions-instead of just selling products.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Dimensions
Height: 203 mm
Width: 127 mm
Thickness: 9 mm
Weight
157 gr
ISBN-13
978-0-07-711621-7 (9780077116217)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Linda Richardson is presidetn of The Richardson Company, sales and leadership consultants to business. She teaches at the University of Pennsylvania's Wharton School and is the author of Selling By Phone, Stop Telling, Start Selling; and Winning Group Sales Presentations.