Marketing 2001-2002
23rd Edition
Published on 18. December 2000
Book
Paperback/Softback
240 pages
978-0-07-243352-4 (ISBN)
Description
A collection of articles that address marketing theory and application in a wide range of industries. They reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
More details
Series
Edition
23rd ed.
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Weight
590 gr
ISBN-13
978-0-07-243352-4 (9780072433524)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Unit 1. Marketing in the 2000s and Beyond. A. Changing Perspectives. B. The Marketing Concept. C. Services and Social Marketing. D. Marketing Ethics and Social Responsibility. Unit 2. Research, Markets and Consumer Behaviour. A. Market Research. B. Markets and Demographics. C. Consumer Behaviour. Unit 3. Developing and Implementing Marketing Strategies. A. Product. B. Pricing. C. Distribution. D. Promotion. Unit 4. Global Marketing