Bankers in the Selling Role
A Consultative Guide to Cross-Selling Financial Services
2nd Edition
Published on 22. April 1992
Book
Paperback/Softback
192 pages
978-0-471-57265-7 (ISBN)
Description
Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.
More details
Edition
2nd edition
Language
English
Place of publication
New York
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Cloth over boards
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 11 mm
Weight
287 gr
ISBN-13
978-0-471-57265-7 (9780471572657)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Linda Richardson
Bankers in the Selling Role
A Consultative Guide to Cross-selling Financial Services
Book
09/1984
2nd Edition
Wiley
€70.62
Article exhausted; check different version
Person
Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry.
Content
Product Knowledge.
Consultative Sales Approach.
Aspects of Developing and Managing Relationships.
Sales Tips.
Self-Training for Line Bankers.
Reader's Feedback Summary.
Index.
Consultative Sales Approach.
Aspects of Developing and Managing Relationships.
Sales Tips.
Self-Training for Line Bankers.
Reader's Feedback Summary.
Index.