
The Entrepreneur's Guide to Running a Business
Strategy and Leadership
CJ Rhoads(Author)
Praeger Publishers Inc
Published on 28. May 2014
Book
Hardback
336 pages
978-1-4408-2988-8 (ISBN)
Description
The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.
Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spirit, Praeger's Entrepreneur's Guide series provides practical, accessible, and authoritative advice on the major considerations in establishing and growing a new venture. Each book includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists to help entrepreneurs leverage their time and money. The Entrepreneur's Guide to Running a Business distills and shares the important points from each of the series' previous books, making the road to success smoother and more certain.
This culmination of the professional development series takes the reader through all the important steps of starting and running an enterprise. It includes such essentials as writing the business plan, hiring the team, raising capital, managing technology, doing market research, and, of course, marketing the product. Once the business is up and running, the book can be consulted for advice on managing growth and inspiring and retaining employees, as well as for knowledge about handling crises and flourishing even during a recession.
Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spirit, Praeger's Entrepreneur's Guide series provides practical, accessible, and authoritative advice on the major considerations in establishing and growing a new venture. Each book includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists to help entrepreneurs leverage their time and money. The Entrepreneur's Guide to Running a Business distills and shares the important points from each of the series' previous books, making the road to success smoother and more certain.
This culmination of the professional development series takes the reader through all the important steps of starting and running an enterprise. It includes such essentials as writing the business plan, hiring the team, raising capital, managing technology, doing market research, and, of course, marketing the product. Once the business is up and running, the book can be consulted for advice on managing growth and inspiring and retaining employees, as well as for knowledge about handling crises and flourishing even during a recession.
Reviews / Votes
The Entrepreneur's Guide series provides practical and accessible advice on the major considerations in establishing and growing a new venture. . . . Professionals and practitioners. * Choice * CJ Rhoads offers a basic business primer in Entrepreneur's Guide. She uses her experience of building businesses into successful entities, and writes about the pratfalls she endured along the way. . . . And you thought that owning and operating a business was easy? She proves it can be, if you follow several simple, well-defined steps. * Reading Eagle *More details
Series
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 23 mm
Weight
669 gr
ISBN-13
978-1-4408-2988-8 (9781440829888)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
05/2014
1st Edition
Praeger Publishers Inc
€47.99
Available for download

E-Book
05/2014
1st Edition
Praeger Publishers Inc
€47.99
Available for download
Person
CJ Rhoads, DEd, is founder and CEO of HPL Consortium, Inc., a business that develops technology tools to help people connect with health, prosperity, and leadership.
Content
Illustrations
Acknowledgments
Introduction
1. Strategy: Flourishing in Business during a Recession
2. The Many Faces of Leadership
3. Business Models and Writing Plans
4. Teamwork and Finding Resources
5. Keeping Up with Information Technology
6. Market Research and Marketing
7. Branding and Advertising
8. Pricing and Proposing
9. Selling
10. Financials: A Picture of the Business
11. Sources of Capital
12. Funding Decisions and Giving Back
Appendix A: About the Authors in the Series
Appendix B: Leadership Research
Appendix C: Entrepreneurial Death Traps
Appendix D: Website Resources
Appendix E: Goal Seek and Break-Even Analysis
Notes
References
Index
Acknowledgments
Introduction
1. Strategy: Flourishing in Business during a Recession
2. The Many Faces of Leadership
3. Business Models and Writing Plans
4. Teamwork and Finding Resources
5. Keeping Up with Information Technology
6. Market Research and Marketing
7. Branding and Advertising
8. Pricing and Proposing
9. Selling
10. Financials: A Picture of the Business
11. Sources of Capital
12. Funding Decisions and Giving Back
Appendix A: About the Authors in the Series
Appendix B: Leadership Research
Appendix C: Entrepreneurial Death Traps
Appendix D: Website Resources
Appendix E: Goal Seek and Break-Even Analysis
Notes
References
Index