Communicating Knowledge Visually
Will Burtin's Scientific Approach to Information Design
Published on 19. November 2021
Book
Paperback/Softback
188 pages
978-1-939125-85-9 (ISBN)
Description
Communicating Knowledge Visually presents a timely, in-depth examination of information design pioneer, Will Burtin. Using a methodical approach, the authors analyze Burtin's way of working and nine of his seminal projects, including his exhibitions for The Upjohn Company and diagrams for SCOPE magazine.
Excerpts taken from Burtin's unpublished writing offer insight into his thinking process and explain how he transformed complex scientific information into easy, accessible visual forms. Scientists, designers, educators and students will gain valuable knowledge from Burtin's unique design approach in meeting the current challenges of communicating complexity in their respective fields.
Excerpts taken from Burtin's unpublished writing offer insight into his thinking process and explain how he transformed complex scientific information into easy, accessible visual forms. Scientists, designers, educators and students will gain valuable knowledge from Burtin's unique design approach in meeting the current challenges of communicating complexity in their respective fields.
Reviews / Votes
In this text, Remington and Pontis break down the innovative philosophy and novel approach that brought Burtin's designs to life and secured his place as one of the great designers of the 20th century.For those who only recognize the name, have never seen his work, or have no clue of Burtin's integral role in contemporary strategic design, this book is for you. -- Steven Heller * The Daily Heller *
More details
Language
English
Place of publication
Woodbridge
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
20 b/w, , 119 colour illus.
Dimensions
Height: 306 mm
Width: 229 mm
Thickness: 14 mm
Weight
1060 gr
ISBN-13
978-1-939125-85-9 (9781939125859)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
R. Roger Remington is the Vignelli Distinguished Professor
of Design Emeritus and the former director of the Vignelli
Center for Design Studies at Rochester Institute of Technology (RIT) in Rochester, New York. He was on the faculty at RIT for fifty-seven years. As a scholar, his critical interests are in graphic design history, research, and writing. His commitment to design history and preservation led him to bring the archives of designers of the American Modernist generation to RIT. In 2010, he was instrumental in the establishment of the Vignelli Center, which houses the career archive of designers Massimo and Lella Vignelli and other designers. He has written five books on designers and design history.
of Design Emeritus and the former director of the Vignelli
Center for Design Studies at Rochester Institute of Technology (RIT) in Rochester, New York. He was on the faculty at RIT for fifty-seven years. As a scholar, his critical interests are in graphic design history, research, and writing. His commitment to design history and preservation led him to bring the archives of designers of the American Modernist generation to RIT. In 2010, he was instrumental in the establishment of the Vignelli Center, which houses the career archive of designers Massimo and Lella Vignelli and other designers. He has written five books on designers and design history.
Content
Foreword by Steven Heller
Chapter 1: Introduction
A Designer Ahead of his Time
The Importance of Information Design Today
Will Burtin's Journey to Information Design
A Need for Understanding
Chapter 2: An Overview of Will Burtin's Life
Beginnings on the Rhine
A Graphic Designer of German Precision
Modernism in the Air
An Emigre Mind
A Fresh Career in America
Chapter 3: A Designer with an Information Priority
Understanding, the Foundation
Understanding the Information Design Process
Information Design's Need for Scientific Thinking
Burtin's Scientific Approach to Visual Communication
Proposed Analytical Framework: Dimensions of Information Design
Chapter 4: Purpose
Facilitating Understanding
Metabolism, the Cycle of Life Exhibition
Process Box 1. Case Study 1: Metabolism, the Cycle of Life Exhibition (1963)
Chapter 5: Problem
Defining and Framing
The Brain Exhibition
Process Box 2. Case Study 2: The Brain Exhibition (1960)
Chapter 6: Audience
A Human-Centered Process
Gunner's Information File Project
Process Box 3. Case Study 3: Gunner's Information File Project (1944)
Chapter 7: Approach
A Cooperative Way of Working
The Cell Exhibition
Process Box 4. Case Study 4: The Cell Exhibition (1958)
Chapter 8: Outcome
Integration of Content
Fortune and SCOPE Magazines
Process Box 5. Case Study 5: SCOPE Magazine (1941-1957)
Chapter 9: Practice
Conveying the Value of Information Design
Information Design Practice Today
Visual Journeys of Will Burtin's Scientific Approach
Visual Aspects of Science Exhibition (1962)
The Communication of Knowledge Exhibition (1971)
Chapter 10: Education
Enhancing Comprehension and Communication
Rethinking Information Design Education Through a Scientific Lens
Skills and Knowledge for Information Designers
Educating through Information Design
Chapter 11: Recommendations and Information Design Imperatives
Being an Information Designer
Bringing the Past into the Present of Information Design
Acknowledgments
Bibliography
List of Images, Diagrams, and Tables
Credits
Index
Colophon
Chapter 1: Introduction
A Designer Ahead of his Time
The Importance of Information Design Today
Will Burtin's Journey to Information Design
A Need for Understanding
Chapter 2: An Overview of Will Burtin's Life
Beginnings on the Rhine
A Graphic Designer of German Precision
Modernism in the Air
An Emigre Mind
A Fresh Career in America
Chapter 3: A Designer with an Information Priority
Understanding, the Foundation
Understanding the Information Design Process
Information Design's Need for Scientific Thinking
Burtin's Scientific Approach to Visual Communication
Proposed Analytical Framework: Dimensions of Information Design
Chapter 4: Purpose
Facilitating Understanding
Metabolism, the Cycle of Life Exhibition
Process Box 1. Case Study 1: Metabolism, the Cycle of Life Exhibition (1963)
Chapter 5: Problem
Defining and Framing
The Brain Exhibition
Process Box 2. Case Study 2: The Brain Exhibition (1960)
Chapter 6: Audience
A Human-Centered Process
Gunner's Information File Project
Process Box 3. Case Study 3: Gunner's Information File Project (1944)
Chapter 7: Approach
A Cooperative Way of Working
The Cell Exhibition
Process Box 4. Case Study 4: The Cell Exhibition (1958)
Chapter 8: Outcome
Integration of Content
Fortune and SCOPE Magazines
Process Box 5. Case Study 5: SCOPE Magazine (1941-1957)
Chapter 9: Practice
Conveying the Value of Information Design
Information Design Practice Today
Visual Journeys of Will Burtin's Scientific Approach
Visual Aspects of Science Exhibition (1962)
The Communication of Knowledge Exhibition (1971)
Chapter 10: Education
Enhancing Comprehension and Communication
Rethinking Information Design Education Through a Scientific Lens
Skills and Knowledge for Information Designers
Educating through Information Design
Chapter 11: Recommendations and Information Design Imperatives
Being an Information Designer
Bringing the Past into the Present of Information Design
Acknowledgments
Bibliography
List of Images, Diagrams, and Tables
Credits
Index
Colophon