Introduction to Business
A Contemporary View
Published in May 1993
Book
Paperback/Softback
768 pages
978-0-205-14530-0 (ISBN)
Description
Focusing on building students' business vocabulary and skills, this new eidition provides coverage of such relevant issues as career choices, the global business environment, ethics, multicultural work-force management and small business management. Included are such topics as quality, multiculturalism, sexual harassment, global competition and small business ethics. A carefully designed pedagogy should help students develop a basic understanding of modern business, and develop greater insight into career possibilities. "Discover your career" vignettes open each chapter to introduce students to the wide variety of careers in business.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
Old Tappan
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 255 mm
Width: 217 mm
Weight
1350 gr
ISBN-13
978-0-205-14530-0 (9780205145300)
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Schweitzer Classification
Persons
Content
Private enterprise and its challenges; social responsibility and business ethics; business, government and business law; global business; forms of business ownership; entrepreneurship, small business and franchising; management functions and decision making; business organization; production and operations management; human relations; human resource management; labour relations management; marketing foundations; product and price; promotion; distribution; computers and information management; accounting; money and financial institutions; financial management; the securities market; risk management strategies.